Market study
Companies in Spain
In Spain there are a total of 397 of which 241 are currently active. This last year a total of 116 video games have come out where the main genre of these is adventure.
Companies in Aragon
The number of studios currently active in Aragon are 4. Eclipse Games, Kraken Empire, Life Zero, Teku Studios ( Information drawn from fire . These studies are made up of a small number of people who usually release one game a year, the most prevalent genre is adventure and arcade games.
SWOT
CAME
characteristics of the company: we are a young company with a great entrepreneurial character , with everything to gain.
Product characteristics : it is the reinvention of a product already consolidated in a market with a large number of players loyal to this genre.
Market characteristics : the gore style of this title can attract a young audience who likes violent and gore themes .
With the data obtained thanks to the analysis of the competition, we have been able to collect different information that must be taken into account when putting a game on sale.
We want the game to have original mechanics when it comes to completing puzzles, to prevent them from becoming repetitive and tiring, and to attract the public with an original story and dark art. As the public that we can access is small and faithful to this genre, we want the price of the game to be also attractive.
Strategies to follow
We have decided to follow an offensive strategy because we are going to differentiate ourselves from the rest of the market because we are going to exploit a genre little used by the rest of the companies.